3 Ways to Improve Your Wedding Business Marketing in 2022
Can you believe it’s almost time to say goodbye to 2021? What a year, right?
It was definitely a busy one for the wedding industry. It was also a turning point for wedding business marketing, especially content marketing.
If 2021 was the year that made you realize just how much your online presence matters, and if you’ve been focused on growing and improving it, buckle up because the journey is about to get even more exciting!
In this blog we’re serving up all the new content marketing tips and tricks to help your wedding business marketing strategy in 2022. We know there’s nothing better than steady growth, proper visibility, and an audience that actually listens (and books!).
With that being said, let’s go over these 3 easy ways to market your wedding business in 2022:
1. Blogging Isn’t Dead. It’s Just Evolved
First things first: The Internet and its algorithms still love freshly written content. They love keywords and SEO even more. And just to be clear, keywords are how things you’re searching for pop up when you’re
trying to find them.
A blog post, when stripped down to its bare essentials, is basically a nice little stew of content sprinkled with just the right amount of keywords to help the site it’s posted on show up higher in the search
results. This here is the true power of blogging.
If you’re already familiar with all of the above, here’s the secret ingredient to skyrocket your blogging in 2022: video content.
That’s right. Sharing a Youtube video, a Reel or a TikTok video directly through your blog post will not only get you more traffic – it will help you build trust. Even if you don’t like showing your face, you can still share a funny meme or a simple tutorial, much like we’ve done right here:
Not to mention that using video content in your blog posts will definitely make blogging more fun for you in 2022.
If you’re wondering how often you should blog in 2022 our advice would be to do it AT LEAST twice a month.
When it comes to the written content the same old rules still apply: offer value, be helpful, don’t oversell, don’t overuse keywords, and definitely show your potential clients exactly why you are the perfect fit for their upcoming event or wedding!
2. The Marketing of Attraction
First impressions really do count, as do the second, the third and so on… but no pressure! 🙂
Attracting ideal clients for your wedding business in 2022 really means focusing on creating and sharing content. Your content will speak for itself and represent your business best.
Social media is still by far the best place for this. As you may already know the hottest spots right now are Instagram and TikTok and we, among many others, predict they’ll keep their place at the top in the upcoming year. This can only mean one thing: embracing video.
What’s great about video content in 2022 is that your Reels or TikTok videos don’t have to be perfect. Far from it. The main idea for social media video content in 2022 is spontaneity. You don’t need to have crazy
editing skills or professional lighting – the more natural and spontaneous, the better.
Make sure the video content you’re sharing resonates with your brand, though. It’s also important to know that when your Reel goes viral on Instagram, your new followers probably won’t be your ideal clients. That’s why it’s very important to still take advantage of other content nformats like single posts, carousels, your Stories, etc.
When creating your wedding business social media strategy for 2022, don’t forget to take into account the following: Growing a community doesn’t mean just collecting followers. Social media trends don’t mean you need to hop on every single one of them. Showcasing your personality doesn’t mean making your page all about you.
Remember: Your audience is who you’re posting content for and this applies for 2022, too.
3. Email Connection and Interactivity
Before we dive into this, please tell us you are already growing your email list. If the answer is “no” then by all means get on it. Email marketing has always been an important aspect, but it matters even more
for your wedding business marketing in 2022.
Why? We’re so glad you asked!
On social media, you have an audience that has a very short attention span. Your content is there among other brands, their family members and friends’ content, etc. Your audience consumes that content if and when the algorithm shows it to them. This means you have 0 control. You just hit post and hope for the best.
Email is much more simple. Your email list audience has shared their email addresses with you because they were genuinely interested in your content. That audience is yours from the moment they subscribe to the moment they hit the unsubscribe button. Hopefully that never happens, but it’s completely up to you. Your subscribers expect your content to land in their inbox, and they can come back to it as many times as they want. However, they will do this only if your email marketing content is valuable to them.
Use email marketing to really connect with the people that choose to be a part of your community. E-mail them at least once a month and make sure to share useful, interactive content that has real value. It’s the only way to keep your existing listees subscribed, gain new ones and turn them into booked clients in 2022.
For best results:
The new year is right around the corner and now is the perfect time to start focusing on your new, updated marketing strategy. The more you embrace video, spice up your blog posts, and drop gems into your ideal clients’ inbox the better your wedding business marketing results will be.
If you need any help with it, our team at the Content Aisle will be more than happy to help you out. Book a free 15-minute call, or simply fill out our contact form. We can create a custom 2022 content marketing
strategy for your wedding business that’s based on your unique goals.
If this blog post helped you gain a more clear perspective on improving your wedding business marketing in 2022, don’t forget to join our newsletter. It’s where we share monthly wedding business goodies.
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See you in your inbox in 2022!
Andrea
