Wedding Business Marketing on Social Media: 3 Platforms to Be On Aside From Instagram
Remember the big shutdown of Facebook, Instagram, and WhatsApp a while back? We all do.
While hitting “refresh” for the 500th time, wondering why they’re not up yet, a realization happened. If by wedding business marketing on social media you’re considering only Instagram (or Facebook) it’s time for us to have a chat.
Diversifying your social media presence is super important. You can’t rely solely on one channel. If you’re unsure which other platform you’re supposed to use, here are 3 other social media platforms for your wedding business.
Being present on at least one more, will help you position and market your business better.
Let’s begin:
1. LinkedIn
The most underrated social media platform in our opinion. LinkedIn is great for networking and staying up to date with industry news. Although it’s not a place to share pictures of BTS or your dog, it offers a much more unique opportunity for your wedding business marketing efforts.
By joining relevant groups and connecting with professionals within the wedding industry, you’re likely to build meaningful connections with people who can help your wedding business grow.
Not to mention the credibility you’re showing by being on LinkedIn. It means you mean business.
2. Pinterest
The Holy Grail of wedding inspiration. Chances are you already are on Pinterest, however, there are a couple of things we’d like to go over just in case.
Pinterest can help you attract the right audience by showcasing your work, solving your ideal client’s problems and inspiring them.
You can then send this qualified audience directly to your wedding business website, blog, or other social media channels. More quality traffic means higher chances of getting seen and booked.
That’s ultimately the goal, right?
3. TikTok
Yes, we know you might not like the idea at first (you’re maybe not into creating video content, or you’re just camera shy) but hear us out.
TikTok is here to stay and has amazing possibilities for wedding business marketing on social media. By showing up authentically and providing value, you can introduce your business to new, bigger audiences.
Positioning yourself as a helpful wedding expert is easy when you let your personality shine through, and growing your following can happen much faster than on Instagram. Not to mention you get to stay up-to-date with all the wedding trends.
For best results:
Be mindful of this one thing, though – you don’t have to show up on all of these platforms.
Give them a try, but stick with those that resonate most with your wedding business marketing strategy (and the ones where posting consistently won’t be a problem). Remember to create business accounts, as this will allow you to fully take advantage of the marketing tools on each of these social media platforms.
If you need help with social media and overall content marketing for your wedding business, take a look at our services, and schedule a free, 15-minute call.
Andrea
